A recent 3M survey showed that vehicle graphics have the lowest CPI rating amongst all forms of advertising. CPI stands for cost per impression. The reason vehicle graphics excel in this area is for a number of reasons....
They can last for up to 5 years
The initial investment/cost is very reasonable
They can work for you 24/7
Increased traffic numbers and congestion meaning your graphics will have a larger captive audience for longer periods of time
Depending on the design, vehicle graphics can range in price from anywhere between $350 for a basic logo and contact details on the front doors and rear of the vehicle, right through to $3500 for a full vehicle wrap. At Sign Network we complete between 250 and 300 vehicle graphic applications per year with the average price of around $1500.
If you think about that price over the lifespan of the graphics it works out to be less than $1 per day! Now, think about how many potential views your vehicle would get each day, even if you just counted your commuting to and from work. Unlike other forms of advertising once you have your graphics applied there’s no need to continually pay more to boost your rankings or guarantee that you’re actually being seen and there is no other marketing campaign required to drive an audience towards seeing the graphics. For maximum affect all you need to do is look after the vehicle, keep it road-worthy, drive it around a bit and make sure your graphics are clean and presentable! One of the other major benefits of vehicle advertising is that the audience that sees you are local to you. Even though we live in a time and age where business can be done electronically and globally, a high percentage of our customers still come from within our local networks. As per any other form of marketing or advertising your design and content is key to getting a great result. With vehicle graphics the canvas can have a part to play in the overall outcome as in my opinion the most effective designs are a happy marriage between the contours, colours and shape of the vehicle and that of the brand and/or message you are trying to get across.
Here’s some great vehicle graphic design tips to ensure the best results!
Rather than list off all your services it’s a great idea to pose a question to your audience (especially on the rear of the vehicle - think rush hour traffic) as the more you can get a potential consumer to think about your product or service the more likely you are to convert them to becoming a customer.
Remember you vehicle will be seen moving at up to 100km per hour and static (whilst parked) the design needs to be balanced enough to capture attention and be memorable at both ends of this scale.
“A picture paints a thousand words” - most people are visual, use high quality imagery to help support your brand and message.
At Sign Network we have a design team that specialise in designing vehicle graphics and because we understand the intricacies and costs involved in making and applying the graphics we can offer a design to budget service so there are no hidden surprises. If you’ve been thinking about getting your vehicle sign written, we’re here to help and can make the process simple from concept to completion - don’t miss out on this awesome, proven, successful way to market yourself to more potential customers!
Check out the numerous amounts of examples we have right here or in the Photo’s section of our Facebook Page.