Research shows vehicle graphics are the most cost-effective form of marketing in today’s advertising-saturated market. A recent 3M study measuring Cost Per Impression (CPI) proved vehicle graphics outperformed traditional media like radio, television and print, mainly due to the following reasons:

Vehicle graphics are working for your business 24/7 (even when you’re not).

Vehicle graphics are usually not campaign-based with an end-date (like radio, TV and print). They work harder for longer, so you get more value per dollar invested.

In many cases, a lot of your travel is done between your home and workplace. This is also where many of your customers (and prospects) are, so the right people are seeing your message.

Vehicles are far more dynamic (i.e. they move) than static forms of advertising, so they get noticed, and more importantly, noticed by people.

So what are you waiting for? Get your vehicle working for you. Get it wrapped, turn heads and turn profits!

What does a vehicle wrap cost?

That’s the most common question we get asked. The answer is, “it all depends”. That’s because every job is unique. Cost is influenced by the following:

1. The total area covered by the graphics

2. The positioning of the graphics on the vehicle. We give each part of the vehicle a ‘difficulty rating’. For example, bumpers are more difficult to wrap than the bonnet. This will differ from vehicle to vehicle, depending on the body shape.

3. The nature of the graphics. Are they digitally printed, plain-coloured vinyl or specialty wrap films?

Vehicle Graphics can cost anywhere between $350 (for very simple graphics) to $3,500 (for a full wrap). At Sign Network, we offer a unique design-to-budget service. After our initial consultation, you can set a budget for your graphics. Our design team will then design your proof with your budget in mind so we maximise your results for the amount of money you're wanting to spend, and don’t exceed your budget.

We have found this transparent approach to work very well (and quickly) for both parties.

3 Easy steps to getting your vehicle wrapped?

1. Give us a call on 0800 722 737 to discuss your requirements. We usually get you to come in with your vehicle, where we take photos, fully measure your vehicle and discuss design options and budget with you.

2. Our design team will then WOW you with a couple of proofs. We'll make design changes based on your feedback until you are completely happy with the concept.

3. Once the design is signed off, together we’ll pick a date for installation (usually within a week), with most vehicles being completed within a day. If the graphics are a little tricky, or the vehicle is very large, it may take a little longer.

What’s the latest in Vehicle wraps?

The latest trend in vehicle graphics is Specialty Wrap Films.

A few years ago, a wide range of new materials was released. This includes matte metallic colours, bushed metallic colours, pearl finish colours and carbon fibre colours. There are even some crazy textures available like denim, snakeskin, leather and velvet. We have seen these enter the market on both company vehicles and customised personal cars, so the only thing holding you back is your imagination!

Paint Protection Films aka PPF are a new innovation in self-healing films that can completely protect your paintwork (or wrap) from superficial scratches and stone-chips. This stuff has to be seen to be believed! The most extreme example I’ve seen is at a Signage Expo where the Presenter attacked the bonnet of a car that had the PPF applied with a wire brush!

Did You Know: In 2018, Sign Network completed more than 350 vehicle wraps on all types of vehicles such as motorbikes, trailers, ATV's, jetboats, horse floats, go karts, hot dog stands and of course cars, trucks and vans!

Why Vehicle Graphics Are A Must-Have! If you’re looking for a dynamic way to get your Brand on the move then look no further than vehicle graphics. Whether you have one company car or a whole fleet, vehicle graphics offer you a ‘bang-for-buck’ marketing solution that really gets results!

What can you wrap?

We can wrap pretty much anything that moves, for example:

• Cars

• Vans

• Trucks

• Motorbikes

• Boats

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