SIGN WRITTEN VEHICLES - NON DIGITAL
Go Media are in the process of a rebrand and this is the first vehicle hitting the streets with the new livery. It needed to represent their new brand, new company goals as well as represent the local teams and organisations they sponsor.
They wanted to create a sleek, memorable and modern wrap design that respected their new brand and the meaning behind it while looking like a moving piece of art!
This wrap was one of our most challenging to date as it covers approx 230% of the car!
Layer 1: A full colour change wrap taking the base colour from grey to 3M gloss metallic black.
Layer 2: An intricate matte black koru pattern that wraps seamlessly around every panel of the car.
Layer 3: Branding / messaging and gloss green accent elements in order to give a rich pop of colour!
Although a massive challenge, the resulting look and feel of this wrap is everything the client wanted it to be.
Oozing sleek, subtle confidence and designed with hidden detail from every angle, this wrap perfectly showcases the modernised new Go Media brand in all it’s glory!
SELF PROMOTION
We wanted to go all out with our new vehicle graphics, using the ute as a key project to try something different and push the boundaries.
The goal was to utilise different finishes & textures to create a truly unique design with a hidden surprise!
3M got on board, and we created a 6 part video series called UNWRAPPED to break down the wrapping process from start to finish.
A mixture of 3M gloss metallic, satin laminate and reflective films as well as digitally printed elements were the key players in the finished look, creating the desired depth, texture and reflective surprise at night!
We wrapped over all window rubbers and some other areas that are usually off limits to create a really seamless finish, requiring some trial and error with different techniques. We also wrapped the rear wheels and badge to complete the look.
The ute was intended to be a real head turner, during the day OR night, a learning opportunity, a project to push the boundaries, and most of all - a moving Sign Network billboard - and we achieved just that!
This is the third wrap that’s been on this ute over the years but in the last 6 months it’s been the one that has generated more comments, looks and enquiries!
BRAND CREATION
The H.I.R.T Lab was a new gym with a new premises that needed a full signage makeover!
Before touching the signage, we developed a fresh brand with the signage and intended use in mind to create a strong, multi use brand.
We then developed some big, bold, epic internal signage to make the most of the space and create a modern, motivating and upbeat gym environment for both members and staff.
The internal signage began with colour blocking walls of the gym, to bring vibrancy and life to an otherwise dull, grey concrete space.
The internal signage elements were created with ACM and include 3 variations of large logo for maximum brand impact, making the most of the high ceiling. One of these logos is a huge circle that spans 4 metres with 40 individual letter elements!
The gym rules, large write on whiteboard areas and door signage round off the branded internal signage.
The final result is an EPIC 360º on brand space that engulfs you with the infectious positive vibe that H.I.R.T Lab is known for.
Every element from logo development, to gym set up to member merch was created to be on brand and results in a beautifully colour co-ordinated, branded space from the walls and concrete pillars right down to the gym flooring and equipment.
HANDCRAFTED SIGNS
The Shands Arcade building is one of the oldest surviving of the Chch earthquakes. It was moved from it’s original site to a new location in Manchester St. The downstairs has been converted into a quaint Irish Pub and some matching signage was required.
The sign needed to do the historical building justice, as well as cement their own name and brand to create some history of their own. Thus calling for a traditional hand painted sign, complete with ageing effects!
We maximised the full 8.5m width of the fascia, creating a long sign that was short in height, so the text had to be created from scratch to suit both the style and proportions.
For the paint effects we covered sheets of marine ply in random patches of black, white and red paint, painted on some Resene Crackle and top coated in the dark green to match the building. Once we were happy with the effect, the text was added with a repeat of the crackle effect.
The whole sign then needed to be laquered to seal the cracks and provide longevity.
The completed sign looks as though it’s endured generations, and many would assume it had moved with the building right from it’s original pre-quake location. The closer you look, the more detail you can find.
The thought out details and effects used create wonderful layers of texture and depth. The goal
was a sign that looks like it could have thousands of classic Irish Pub tales to tell.
The Connect Group - Signs
The Connect Group moved into a massive new building, and wanted to make a massive statement!
This building faces the street but is also visible from the motorway, so we knew we had to maximise the brand visibility and recognition to both close and distant approaching traffic.
Sign Network Fleet - Self Promotion
For our rebrand across our fleet of vehicles, the goal was to make the fleet look like a sleek matching set, so we carefully created a design that would work across different sizes and shapes of vehicle to end up with a unified matching fleet of showstoppers.
The goal was to show off some of the different vinyl finishes available as well as some technical skills and a wee hidden surprise.
Sign Network Rebrand - Self Promotion
This project that we'd put off for far too long was the rebrand of our own business! It was a much longer and challenging process doing our own work, with a few stakeholders, loads of opinions and plenty of second guessing - but if it's worth doing, it's worth doing right!
The key needs for this brand were to solve all the challenges we had with our previous logo - we had no variety, no alternative colour or layout variations, no brand icon, so the challenge was set to get us excited about our own brand again!
Laughing Club Gin Vehicle -
Sign Written Vehicles - Digital
Famous comedian Peter Rowley brought an age old Gin recipe back to life and Laughing Club Gin was created!
Multiple ‘must have’ design elements had to come together to get this vehicle up to Laughing Club Gin standard. We were also required to completely wrap the vehicle, as it’s original colour was a deep purple.
NZSDA AWARDS 2022 VIDEO
Inspire, Integrate, Motivate - This was the theme of the NZSDA (New Zealand Sign and Display Association) annual conference for 2022. Set in stunning Queenstown, it was amazing to mix and mingle for a few days with other likeminded business owners from the Signage industry. Some great learnings, inspiration and memories were created over the first few days of conference before the incredible party and celebration of the industry as a whole concluded at the Awards night.
We were asked back, not only to attend conference but to also video and document the event… here’s a wee overview video to give you a taste of the great time we had!
Previous years Awards
2021
SUPREME AWARD - Industry Choice Award
GOLD - Vehicle Graphics - non Digital
SLIVER - 3D Modelling
SLIVER - Digital Signage
SLIVER - Signs
BRONZE - Vehicle Graphics - Digital
BRONZE - Illuminated Signage
2019
BRONZE - Illuminated Signage
BRONZE - Apprentice of the Year
2017
SILVER - Packaging Stickers
BRONZE - In House Design
BRONZE - Work by an Apprentice
2015
GOLD - Inhouse Graphic Design
SILVER - Corporate Brand
2013
GOLD - Vehicle Graphics - Digital
BRONZE - Window Graphics