Nationwide Rebrand
We worked really closely with the Fairview National Marketing Team and in total, rebranded 16 sites (external building signage and internal showrooms) and approx 50 vehicles across the South Island and collaboratively designed the signage for most of the North Island sites.
The dramatic rebrand really transformed each site and we have some amazing before and afters to prove it!
We looked to partner with a painting contractor to complete this project but logistically it was too hard and we made the decision at a very early stage to undertake all of the painting work ourselves. This allowed us to control the timeline of the projects and minimised any budget blow-outs. More importantly, we were able to offer consistency to the project to ensure the brand was rolled out perfectly from site to site.
Each site had its own set of logistical challenges from finding suitable accommodation for our team, the remote location of some sites and of course the weather played a major role.
Technically this rebrand allowed us to showcase a variety of skills from the large hand-painted “Love Your View” to the custom-printed wallpapers used in the showrooms.
This lead to us winning a Silver Medal at the New Zealand Sign and Display Association Awards for Corporate Branding and Identity. We were extremely happy to share this achievement with the team at Fairview shortly after at their South Island Conference.
Services: Collaboration, Painting, CNC, Wall Graphics, Vehicle Graphics, Installation